Media Buyer

A Media Buyer is a marketing professional primarily responsible for purchasing advertising space across various platforms. 

They play a critical role in advertising, aiming to ensure that promotional content reaches the target audience effectively and efficiently. They clearly understand marketing goals, determine where to place advertisements, and identify the most cost-effective strategies for ad placement.

Media Buyers research and determine the most suitable platforms to showcase the company's ads. This could range from digital platforms such as social media, websites, and search engines, to traditional media like television, radio, or print. 

They negotiate terms and prices to secure the best ad space or time slots deals. Once the ads are live, Media Buyers track their performance, measuring their success based on metrics like reach, impressions, clicks, and conversions. 

From these insights, they make strategic adjustments to optimize the campaign's reach and impact. Ultimately, their goal is to maximize the company's marketing efforts and ensure a good return on the advertising investment.

Are you a proactive and results-oriented marketing professional passionate about media buying and advertising? 

Join our team as a Media Buyer and play a crucial role in driving our marketing campaigns to success!

As a critical member of our marketing team, you will be responsible for planning, executing, and optimizing media buys across various channels and platforms. 

Utilize your expertise in media planning, negotiation, and performance analysis to maximize the impact of our advertising budget and reach our target audience effectively. You will conduct market research, identify media opportunities and manage vendor relationships to drive brand awareness and generate leads. 

Be part of a dynamic team where your strategic thinking and media buying expertise significantly impact our organization's marketing success and business growth!

• Research and review online content to identify potential media platforms and entities.
• Evaluate and select media opportunities that align with the marketing objectives and target audience.
• Develop marketing plans and strategies based on the chosen media channels.
• Create budgets and calculate return on investment (ROI) for media campaigns.
• Analyze and negotiate media rates and contracts with vendors.
• Execute media buys and manage the implementation of media campaigns.
• Monitor and track the performance of media ads and campaigns.
• Optimize media campaigns to improve performance and achieve desired outcomes.
• Track and report on key performance indicators (KPIs) for media campaigns.
• Maintain relationships and communicate effectively with internal teams and external partners.
• Stay updated on industry trends and developments in media buying.
• Coordinate with internal teams and external partners to ensure the successful execution of media buys.

• Increased brand awareness and consumer engagement through strategic media buying.
• Higher conversions and successful delivery of campaign objectives.
• Effective budgeting to maximize ROI and cost savings.

• Bachelor's Degree in Marketing or a related field.
• At least two years of experience in online media buying.
• Knowledge of different marketing strategies and tactics.
• Familiarity with various marketing channels and their benefits, drawbacks, and limitations.
• Proficiency in Excel, Photoshop, Word, databases, and web analytics.
• Excellent communication and negotiation skills.
• Ability to accurately process and analyze quantitative and qualitative information.
• Understanding of different languages depending on the local market.
• Ability to work both independently and collaboratively in a team.