Market Research Analyst (eCommerce)

An eCommerce Market Research Analyst gathers and interprets data to help online businesses understand current market trends, customer behaviors, and the competitive environment. 

They are crucial in advising companies on product positioning, pricing, and potential markets. To do that, they use statistical software and market research methodologies to collect and analyze data. 

This role requires staying abreast of market conditions to predict trends that can impact the future of eCommerce sales and marketing strategies.

Market Research Analysts conduct in-depth analyses to understand the eCommerce landscape. That includes customer preferences, buying habits, and the competitive environment. 

They gather and interpret data using various analytical tools and methodologies to identify trends, forecast market movements, and pinpoint opportunities for new product introductions. By doing so, they help eCommerce businesses tailor their products and marketing strategies, ensuring they meet the needs and desires of their target audience.

Calling all data detectives with a knack for deciphering eCommerce trends and consumer behavior! 

Join our team as an eCommerce Market Research Analyst and become the navigator of our digital marketplace.

You will embark on a data-driven expedition through the eCommerce landscape, charting a course to understand market dynamics and consumer preferences. Your analytical prowess will shine as you gather and analyze data to uncover valuable insights, track competitors, and identify growth opportunities. 

With your findings, you'll provide strategic recommendations that guide our eCommerce strategy, from product selection to marketing campaigns.

• Conduct and analyze complex market research studies, observing market trends.
• Create comprehensive reports detailing research findings and the implications thereof.
• Perform both primary and secondary market research.
• Interpret data using advanced statistical techniques.
• Identify potential sales leads and product innovation based on meticulous market analysis.
• Collaborate closely with our Sales, Marketing, and Brand Management teams to compile competitive overviews.
• Assist in developing product development and marketing plans grounded in research analysis.
• Devise and evaluate methods and procedures for collecting data.
• Conduct SWOT analyses for our products.
• Design and implement surveys to gauge customer preferences and brand awareness.
• Present robust conclusions and actionable insights to key stakeholders.
• Recommend product development, marketing, and overall business strategies based on comprehensive market conditions analysis.
• Utilize data-driven reports to enhance sales strategies and product development.
• Continuously track and forecast marketing and sales trends.
• Prepare detailed presentations for senior management.

• Increased accuracy of sales forecasts by 20%.
• Reduced total research costs by improving efficiency in market research activities.
• Higher conversion rates based on targeted marketing derived from research outcomes.
• Improved customer acquisition and retention strategies based on market trends and analysis.
• Actionable insights that increase product reach by 15%.
• New market opportunities leading to a 10% revenue growth.
• Data-driven decisions for business strategies that impact the company's bottom line.
• Measurable contributions towards the growth of the organization.
• Consistent accuracy in predicting market trends.

• Post-secondary education in Business, Marketing, Statistics, or a related discipline.
• At least 3 years of experience as a Market Research Analyst or in a similar role.
• Proven experience in market research analysis.
• Ability to interpret large amounts of data.
• Strong analytical and critical thinking abilities.
• Proficiency in statistical packages and databases.
• Excellent communication and presentation skills.
• Proficiency in Microsoft Office, particularly MS Excel.
• Experience in eCommerce is a definite plus.
• Superior organizational skills and attention to detail.