Growth Hacker

A Growth Hacker is a marketing professional who specializes in creating and implementing strategies to grow a company's customer base or market presence. They leverage creativity, analytical thinking, and social metrics to sell products and gain exposure. 

While traditional marketing focuses on long-term growth through established channels, growth hacking is more about finding innovative, often digital, shortcuts to achieve growth.

Growth Hackers use search engine optimization (SEO), website analytics, content marketing, and A/B testing to drive user growth. 

They focus on understanding the user journey and designing touchpoints encouraging people to engage with the company's product or service. 

Growth Hackers also perform extensive experimentation and data analysis to determine the most effective growth strategies. They iterate and pivot quickly, adapting their plans based on what the data shows about what's working and what's not. 

This role often involves close collaboration with product teams to ensure the product is conducive to viral growth.

Calling all creative and data-driven marketers who can drive rapid business growth!

We are seeking a Growth Hacker to become the driving force behind our innovative and impactful marketing strategies. 

Utilize your expertise in data analysis, conversion rate optimization, and marketing automation to uncover new channels, test innovative campaigns, and drive customer engagement! 

As a vital member of our marketing team, you will be responsible for identifying growth opportunities, experimenting with various marketing tactics, and optimizing our customer acquisition and retention processes. 

If you have excellent communication and interpersonal skills to effectively collaborate with stakeholders of varying technical understanding and deliver actionable insights, apply now!

• Design and execute growth strategies to increase customer base and achieve sales targets.
• Manage and optimize digital marketing channels to drive user growth in targeted segments, markets, and locations.
• Analyze user data and campaign performance to evaluate the effectiveness of growth strategies.
• Utilize data-driven techniques to develop and execute marketing initiatives.
• Maintain a digital marketing roadmap aligned with strategic goals and objectives.
• Create reports and dashboards to track and measure campaign performance.
• Lead experimentation initiatives to improve existing strategies continuously.
• Stay current with trends, best practices, and industry news in growth hacking and digital marketing.
• Collaborate with cross-functional teams to execute growth strategies.
• Develop and maintain relationships with external vendors and partners.
• Undertake ad-hoc projects and activities as required.

• Increase qualified leads from targeted campaigns.
• Improve key metrics such as Cost per Acquisition (CPA), Return On Investment (ROI), and Monthly Recurring Revenue (MRR).
• Monitor and optimize the customer journey and engagement metrics.
• Drive overall revenue growth.
• Achieve the highest average rate of successful referrals.

• Bachelor's degree in Marketing, Computer Science, or a related field.
• Proven experience in growth hacking and digital marketing.
• Working knowledge of analytical and web reporting tools, such as Google Analytics, Mixpanel, Segment, and Tableau.
• Experience leveraging A/B testing for web and growth initiatives.
• Familiarity with Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Content Marketing.
• Exceptional written and verbal communication skills.
• Highly organized with the ability to manage multiple deadlines.
• Creative problem solver with strong analytical and strategic thinking skills.