Content Manager (eCommerce)

An eCommerce Content Manager is a professional responsible for overseeing all content-related initiatives across multiple platforms within an online retail setting. Their role is pivotal in managing the creation, editing, posting, updating, and occasionally cleaning up outdated content. Their core objective is engaging customers, boosting sales, and enhancing the online presence of the brand.

The duties of a Content Manager in an eCommerce setting involve developing content strategies aligned with short-term and long-term marketing targets. They supervise content creation that resonates with the target audience and ensure consistent brand messaging. 

They collaborate with marketing and design teams to plan and develop site content, style, and layout. They manage content distribution to online channels and social media platforms to increase web traffic. Using content management systems, they analyze website traffic and users’ engagement metrics. 

Content Managers may be tasked with managing a team of content creators, editors, and strategists to achieve cohesive and high-quality content output that contributes to the overall success of the eCommerce business.

Are you a creative wordsmith with a passion for eCommerce and a flair for storytelling? Join our team as a Content Manager and become the storyteller behind our eCommerce brand's success!

Wield the power of words to captivate our online audience, shape our brand's narrative, and drive engagement. Your content strategy will shine as you curate product descriptions, blog posts, and social media content that resonate with our customers. 

If you're ready to craft compelling stories that leave a lasting impact, fuel our eCommerce growth, and bring our brand to life in the digital world, this role offers the perfect canvas for your creative talents!

• Develop a content strategy aligned with short-term and long-term eCommerce marketing targets.
• Collaborate closely with marketing and design teams to plan and develop site content, style, and layout.
• Create and publish engaging content with a focus on SEO optimization.
• Edit, proofread, and enhance writers’ posts.
• Liaise with content writers to ensure brand consistency.
• Optimize content according to SEO best practices.
• Use content management systems to analyze website traffic and user engagement metrics.
• Develop an editorial calendar to manage content, map out marketing campaigns, and ensure the team is aligned with the plan.
• Stay up-to-date with industry developments and generate innovative ideas to captivate the audience’s attention.
• Leverage expertise in developing content for social media and digital marketing campaigns.
• Collaborate with cross-functional teams for successful product launches and promotions.
• Manage and respond to customer inquiries on social media and other digital platforms.
• Regularly review and optimize content based on analytics data and customer feedback.

• Increased website traffic through compelling content and SEO strategies.
• Enhanced engagement on social media platforms.
• Improved brand presence and reputation through high-quality content.
• Higher conversion rates from persuasive content.
• Effective cross-functional collaborations leading to successful product launches and promotions.
• Regular content reviews and optimization based on customer feedback and analytics data.

• Bachelor’s degree in Journalism, Marketing, or a relevant field.
• Understanding of eCommerce marketplaces and their unique demands.
• Proven work experience as a Content Manager.
• Hands-on experience with MS Office and WordPress.
• Basic technical knowledge of HTML and web publishing.
• Strong understanding of SEO and web traffic metrics.
• Familiarity with social media platforms.
• Excellent writing skills in English.
• Strong attention to detail.
• Good organizational and time-management skills.
• Analytical mindset with the ability to make data-driven decisions.