Content Manager (Agency)

A Content Manager is a strategic and creative professional who oversees the creation, management, and optimization of digital content to enhance clients' online presence. 

This role requires a mix of creativity and analytical skills, as the Content Manager is responsible for curating engaging content that resonates with the target audience while aligning with the client's brand and marketing objectives. 

The ideal candidate should have a profound understanding of digital marketing trends, SEO principles, and the ability to use data to inform content strategies.

Content Managers lead the development and execution of content strategies that drive engagement, brand awareness, and conversion rates. They work closely with editorial and marketing teams to plan, produce, and analyze content across websites, blogs, social media, and other digital channels. 

Additionally, Content Managers manage content calendars, coordinate content production workflows, and maintain consistency in the brand's voice and messaging. 

Their strategic oversight and creative direction ensure that all content initiatives contribute to the overall success of their clients' digital marketing goals.

Are you a creative storyteller who’s passionate about crafting compelling content that resonates with audiences across digital platforms? Join our team as a Content Manager now!

Here, you’ll lead the development and execution of our content strategy and oversee the creation of engaging and relevant content across various channels. 

From blog posts and articles to social media posts and videos, you'll ensure that every piece of content aligns with our brand voice and resonates with our target audience!

• Create and manage an editorial calendar to ensure timely publication and promotion of content.
• Develop and oversee content strategy across the portfolio to align with short-term and long-term marketing targets.
• Collaborate with internal teams to produce high-quality content for various digital platforms, including websites, blogs, social media, and email campaigns.
• Conduct thorough content audits to assess its relevance, accuracy, and compliance with brand standards.
• Utilize SEO guidelines to optimize content for maximum visibility and engagement.
• Monitor and analyze content performance, deriving insights to refine future strategies.
• Lead and guide a team of content creators, providing constructive feedback and fostering a collaborative environment.
• Cultivate and maintain relationships with external content contributors, freelancers, and agencies.
• Implement content governance standards and ensure adherence throughout the organization.
• Uphold brand voice and messaging across all content platforms.
• Facilitate communication between creative, marketing, and technical teams to ensure cohesive content delivery.
• Execute crisis management and timely resolution for any content-related issues or escalations from clients.
• Oversee budgeting and resource allocation for content creation and distribution efforts across the portfolio.
• Stay updated on industry trends and tools for content management and distribution.

• Increase organic traffic by X% within the first 6 months.
• Improve average time on page by X% through compelling content initiatives.
• Achieve a monthly lead generation goal of X through content marketing efforts.
• Enhance brand visibility and recognition, measured by an X% increase in social media engagement.
• Attain a content publication consistency of X per week, ensuring variety and quality.
• Generate X amount of backlinks through content collaborations and outreach efforts.
• Strive for a content shareability ratio of X across various digital platforms.
• Achieve a content accuracy rating of X%, reducing errors and misinformation.
• Implement strategies to increase content conversion rate by X% within the first year.
• Uphold a customer satisfaction score of X based on content relevance and value.

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven work experience as a Content Manager or similar role in a digital marketing agency setting.
• Strong understanding of content management systems and proficiency in content optimization techniques.
• Exceptional written and verbal communication skills with a keen eye for detail.
• Solid knowledge of SEO principles and keyword research tools.
• Demonstrated experience in developing and implementing content strategies.
• Ability to lead and manage a team, fostering creativity and innovation.
• Analytical mindset with the ability to interpret web traffic metrics.
• Familiarity with web design and publishing.
• Strong project management and organizational skills.
• Up-to-date with latest industry trends and best practices in content management and strategy.