Brand Analyst

A Brand Analyst in marketing specializes in understanding and interpreting brand performance, market trends, and competitor activities to inform brand strategies. Their role is critical in maintaining a brand's image, driving brand growth, and positioning it effectively in the marketplace.

‍

Brand Analysts conduct various analyses to understand how a brand is perceived in the market, how its performance stacks up against competitors, and what opportunities exist for brand enhancement. 

They use tools and techniques like market research, trend analysis, consumer insights, and data analytics to assess the health of a brand, measure brand equity, and gauge consumer attitudes and behaviors toward the brand. 

They may also monitor and analyze the effectiveness of brand campaigns and initiatives, providing data-driven recommendations for improvement. 

Furthermore, they compile and present their findings to stakeholders and contribute to developing marketing strategies and plans. They work cross-functionally with product development, sales, and customer service teams to ensure brand consistency and success.

Attention, data-driven, and insightful marketing professionals! 

If you are passionate about analyzing brands and marketing strategies, join our team as a Brand Analyst and contribute to our marketing efforts by providing valuable insights and recommendations for brand development and growth. 

You will be responsible for analyzing market trends, competitor activities, and customer behavior to evaluate brand performance and identify opportunities for improvement. 

From conducting brand audits to monitoring campaign effectiveness, your skills will contribute to driving brand success and achieving marketing objectives. 

If you have experience analyzing customer behavior, optimizing campaigns, and developing brand visibility and awareness strategies, we want you!

• Analyze customer behavior and leverage insights to drive digital marketing and Marketing strategies.
• Optimize campaigns and develop strategies to drive increased sales and user engagement.
• Develop reports and make data-driven recommendations to help decision-makers reach their Marketing goals.
• Create and optimize multichannel tactics to maximize brand reach and engagement.
• Develop and recommend new strategies and tactics to improve user experience.
• Analyze competitor activities and incorporate new ideas into existing strategies.
• Stay updated with digital marketing trends and practices.
• Report on key performance indicators (KPIs) and provide actionable insights to improve metrics.
• Manage budgets to maximize return on investment (ROI) and run efficient campaigns.
• Collaborate with other teams to ensure successful campaign execution.

• Develop and implement strategies that improve user experience, increase brand awareness, and optimize campaigns.
• Improve customer acquisition and engagement rates.
• Increase website traffic and improve user conversion rates.
• Monitor, analyze, and report on Marketing KPIs to track progress and identify areas for improvement.

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• 5+ years of experience in Marketing or Digital Marketing.
• Proficiency in data analysis and presentation, including tools like Microsoft Excel and Google Analytics.
• Proven experience in optimizing campaigns to improve user engagement and ROI.
• Excellent communication and negotiation skills to collaborate with stakeholders.
• Excellent problem-solving and strategic thinking skills to identify opportunities and develop effective strategies.