Amazon Marketing Manager

An Amazon Marketing Manager is a strategic professional who plans, executes, and oversees the marketing initiatives of an Amazon Private Label business. These initiatives are designed to increase the brand’s presence, customer base, and sales figures. 

They play a pivotal role in an organization by aligning marketing strategies with business goals. They employ a range of online channels and tools, including social media, email marketing, SEO, paid ads, and content creation.

The day-to-day duties of an Amazon Marketing Manager involve coordinating marketing campaigns and analyzing market trends and customer data to identify growth opportunities. They ensure cohesive brand messaging and optimize the customer acquisition and retention funnel. 

Additionally, they track campaign performance, manage marketing budgets, and refine strategies based on data-driven insights to drive traffic to the storefronts and convert visitors into loyal customers.

Attention, marketing mavens! 

Join our Amazon Private Label team as a Marketing Manager and lead our brand to new heights in the digital realm. 

Be at the helm of our digital marketing efforts, crafting strategies that drive customer engagement, increase conversion rates, and maximize online sales. 

Oversee email marketing campaigns, social media strategies, paid advertising initiatives, and content marketing efforts that resonate with our target audience. 

Ready to lead digital growth with innovation, leverage data insights, and make a lasting impact on our brand's Amazon journey? Apply now!

• Develop and implement Amazon marketing strategies to increase listing traffic and sales.
• Manage and optimize the online product catalog to enhance product visibility and boost sales conversion.
• Utilize SEO strategies to improve website ranking and online visibility.
• Create and oversee PPC campaigns to acquire new customers.
• Collaborate with sales and IT teams to ensure a cohesive customer experience across multiple channels.
• Analyze customer behavior using web analytics tools to enhance digital marketing efforts.
• Design and execute email marketing campaigns to nurture leads and drive repeat purchases.
• Identify product cross-promotion marketing opportunities to increase average order value (AOV)
• Monitor and report on key performance metrics to guide decision-making.
• Act as a liaison between Sales, Marketing, Product Development, and Brand Management teams to align objectives.
• Proactively coordinate marketing activities with the supply chain teams to ensure we do not run out-of-stock occurrences.
• Stay updated on the latest Amazon Private Label trends and technologies.
• Oversee social media advertising to drive Amazon Private Label sales.
• Ensure high user experience standards by partnering with the website design team.
• Work with the graphic design team to create impactful digital ad assets.
• Drive A/B testing and experiments to optimize user engagement and conversion rates.
• Manage and allocate the Amazon Private Label marketing budget for maximum ROI.
• Engage in customer support and feedback programs to better understand customer needs.

• Increased website traffic and engagement.
• Enhanced online sales conversion rates.
• Improved SEO ranking and visibility.
• Achieved high ROI for PPC campaigns.
• Increased repeat customer purchases, customer lifetime value (LTV), and average order value (AOV).
• Positive customer feedback and reduced complaints.
• Grew followers and engagement on social media platforms.
• Improved website user experience.
• Increased efficiency in Amazon Private Label marketing efforts.
• Reduced cart abandonment rate.

• Bachelor’s Degree in Marketing, Business, or a related field.
• Proven Amazon Private Label marketing experience.
• Strong SEO, PPC, Email Marketing, and Social Media Advertising knowledge.
• Proficiency in web analytics tools.
• Deep understanding of Amazon Private Label KPIs.
• Excellent communication and interpersonal skills.
• Strong multitasking and deadline-driven abilities.
• Exceptional problem-solving and innovative thinking.
• Proficiency in web design and user experience best practices.

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