Advertising Manager (Agency)

An Advertising Manager is a key player in shaping and executing the advertising strategies of an organization or agency. This professional oversees advertising campaigns and ensures all efforts align with the clients' goals and brand messaging. 

They are instrumental in both the creative process and the analytical aspects of advertising, using data-driven insights to optimize campaign performance. They are also responsible for nurturing client relationships and ensuring expectations are met or exceeded. 

Advertising Managers collaborate with creative, digital, and media buying teams to develop and implement comprehensive advertising campaigns. They manage the campaign lifecycle from initial concept to execution and analysis, adjusting strategies to achieve optimal outcomes. 

Additionally, they play a key role in managing budgets, negotiating with media outlets, and ensuring that all advertising activities deliver maximum return on investment for clients.

Join our team as an Advertising Manager and craft impactful advertising campaigns that captivate audiences and drive results!

You'll lead the charge in developing and executing comprehensive advertising strategies across various digital channels. From PPC and display advertising to social media and beyond, you'll leverage your expertise to maximize brand visibility, generate leads, and drive conversions.

This role is for you if you can orchestrate strategic advertising campaigns that contribute to our organization's success!

• Develop and implement comprehensive advertising strategies for clients across various digital platforms.
• Plan, execute, and optimize advertising campaigns to ensure maximum client ROI.
• Monitor and analyze advertising performance data to make informed decisions and recommendations.
• Collaborate with the creative and content teams to ensure advertising aligns with overall brand messaging and objectives.
• Manage client communication and expectations, providing regular updates and addressing any concerns.
• Conduct market research to identify new advertising opportunities and audience targets.
• Lead and mentor a team of advertising specialists to facilitate their professional growth and ensure campaign success.
• Create and manage advertising budgets, ensuring efficient allocation of resources for optimal results.
• Collaborate with cross-functional teams to align advertising strategies with overall marketing objectives.
• Present campaign proposals, performance reports, and recommendations to clients clearly and compellingly.
• Ensure compliance with advertising regulations and best practices across all campaigns.
• Foster and maintain relationships with advertising platforms, vendors, and partners.
• Stay updated on industry trends and changes to digital advertising platforms to ensure campaigns remain innovative and effective.

• Increase client ROAS (Return on Advertising Spend) by 20% within the first 6 months.
• Drive a 15% increase in click-through rates for client campaigns through improved targeting and creative optimization.
• Expand the agency's client portfolio by acquiring 3 new high-value accounts in the first year.
• Achieve a minimum client satisfaction rating of 90% based on regular feedback and surveys.
• Generate $X in additional revenue for the agency through upselling advertising services to existing clients.
• Develop and launch at least 2 innovative advertising products/services to clients within the first year.
• Lead the team to deliver at least 95% of campaigns within budget while maximizing performance.

• Bachelor's degree in Marketing, Advertising, or related field; Master's degree preferred.
• 5+ years of experience in digital advertising, with a strong focus on campaign management and optimization.
• In-depth knowledge of advertising platforms such as Google Ads, Facebook Ads, and programmatic ad buying.
• Demonstrated leadership experience, managing and motivating a high-performing team.
• Strong analytical skills with the ability to interpret performance data and make actionable recommendations.
• Excellent communication and presentation skills, with the ability to articulate complex advertising strategies clearly.
• Understanding of industry regulations and best practices in advertising and data privacy.
• Proficiency in using advertising analytics tools and platforms to measure and optimize campaign performance.
• Ability to thrive in a dynamic, fast-paced environment while managing multiple client accounts and priorities.
• Proven track record of driving tangible business results through digital advertising initiatives.