Channel Manager

A Channel Manager oversees and manages relationships with a company's channel partners. 

Channel partners are third-party organizations or individuals that help a company sell its products or services, and they can include distributors, resellers, affiliates, and other types of partners. 

The Channel Manager's role is vital in the business-to-business (B2B) sector, where products or services are often sold through multiple channels.

A Channel Manager's duties involve establishing, developing, and maintaining effective business relationships with channel partners. 

They are responsible for setting clear goals for channel sales, designing and implementing strategies to meet these goals, and tracking progress toward them. They may recruit new channel partners, provide training and support to existing partners, and negotiate and manage contracts and agreements. 

Channel Managers also coordinate with partners to ensure they have the resources and information to sell the company's products or services effectively. 

Moreover, they collaborate with various internal teams, like sales, marketing, and product development, to align channel strategies with overall business goals. They also analyze market trends, track competition, and address potential issues to improve channel performance.

We are seeking a motivated and experienced Channel Manager to drive the development and execution of multi-channel marketing campaigns to reach target customers!

 The Channel Manager will oversee marketing activities across various channels, analyze campaign performance, and build strong relationships with stakeholders. 

The ideal candidate must have a proven track record in managing successful marketing campaigns and a deep understanding of current industry trends.

• Develop, implement, and monitor multi-channel marketing campaigns aligned with company objectives.
• Track key performance indicators (KPIs) and analyze campaign results to measure performance and optimize strategies.
• Identify customer needs, market trends, and insights to innovate and identify effective marketing channels.
• Manage relationships with vendors, external teams, and stakeholders to ensure campaign success.
• Create and manage budgets, ensuring efficient allocation of resources and cost-effectiveness.
• Monitor and report on campaign performance, providing insights and recommendations to senior-level personnel.
• Stay up-to-date with industry trends and delegate tasks to team members as necessary.
• Assist in developing marketing content, including design, copy, and visuals.
• Compile and present information on campaign performance and market trends to senior-level personnel.

• Develop and implement effective strategies to efficiently reach target customers.
• Utilize data and analytics to identify opportunities for optimization and maximize marketing efficiency.
• Increase customer retention rates through targeted marketing efforts.
• Drive brand awareness and recognition across multiple channels.
• Meet and exceed performance goals set for marketing campaigns.
• Reduce the cost of customer acquisition through effective channel management.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in marketing campaign management.
• Proven track record of successful marketing campaigns.
• Strong understanding of current industry trends and changes.
• Excellent written and verbal communication skills in English.
• Technical knowledge and proficiency in marketing automation and analytics tools.